Find the latest technology news and expert tech product reviews. Learn about the latest gadgets and consumer tech products for entertainment, gaming, lifestyle and more.
Reddit is going to be leaning even harder into search in the coming months. The company has already been working on a plan to integrate its LLM-powered search into its main search feature , but CEO Steve Huffman said he wants users to think of the site as an actual search engine .
During the company's latest earnings call, Huffman said search is one of the top priorities for Reddit. "We're concentrating our resources on the areas that will drive results for our most pressing needs, improving the core product, making Reddit a go-to search engine, and expanding internationally." The idea of reddit as a search engine isn't that far-fetched. Many people are already in the habit of adding "Reddit" to traditional searches in the hopes of finding relevant threads from the site. And the company has been trying to take advantage of this with its own AI-powered search product. Though that feature is still labeled as being in "beta," the company plans to eventually add it to its default search bar."Our focus right now is on unifying the Reddit search, like traditional search on Reddit, which is very widely used on Reddit, and the new Reddit answers product ... we're unifying those into a single search experience, and we're going to bring that front and center in the app," Huffman said., isn't immune from those trends either. During the call, Huffman said that Reddit's search traffic from Google "varies week to week," but that overall "it was a headwind" during the last quarter. That may help explain why Huffman is so eager to make Reddit itself a search destination, even as the company continues to license its data to AI companies. "AI doesn't invent knowledge," he said. "It learns from us; from real people, sharing real perspectives."
Reddit Search Engine Traditional Search Search Feature
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
PrizePicks Resolves Lawsuit Against Former Employee Judah HuffmanPrizePicks has resolved its lawsuit against Judah Huffman after reaching a confidential out-of-court agreement.
Read more »
Wife Says Anti-Woke American Dad Who Joined Russian Army Is ‘Alive and Doing Well’Derek Huffman was sent to the front lines of Russia’s war against Ukraine.
Read more »
Reddit is rolling out age verification in the UKReddit users in the United Kingdom will now be blocked from accessing “certain mature content” unless they complete the platform’s new age verification process.
Read more »
How to Bypass Reddit Age Verification in the UKThis guide explains how to bypass age verification on Reddit in the UK and access all adult/mature threads and sub-Reddits effortlessly.
Read more »
Reddit and Discord’s UK age verification can be defeated by Death Stranding’s photo modeGamers have been using Death Stranding to bypass the UK’s new age verification checks. Apps like Bluesky and Reddit can be easily tricked.
Read more »
Reddit wants to be a search engine nowReddit is putting effort into making its platform a “go-to search engine,” CEO Steve Huffman says in a note to investors.
Read more »