Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
on AI companies and some major search engines , saying that companies would not be allowed to scrape its site unless they struck licensing deals with the company. Now, the “front page of the internet” is introducing its own AI-powered search feature .
Called “Reddit Answers,” the feature provides summaries of conversations and posts from across the site in a “conversational interface.” Relying on content from all public, SFW subreddits, the goal is for Reddit to be able to directly provide relevant results for queries that people may otherwise find via Google searches, where it’s become increasingly common to append “Reddit” to queries.
While that sounds a lot like a Reddit-based search engine, VP of product Serkan Piantino says that Reddit Answers isn’t necessarily trying to come up with a singular answer the way you might expect with a Google search. Instead, the tools surfaced a handful of bullet points pulled directly from relevant threads on Reddit. Those conversations are linked directly in the interface, as are relevant subreddits where users can dive deeper into similar topics.
I also noticed that many of Reddit’s built-in suggestions centered around product questions, like “best robot vacuum” or “best vitamin C serum.” While that’s not necessarily surprising — many people already turn to Reddit forums for buying advice — it also raises questions about whether the company could potentially monetize the new search feature.
For now, he said, the feature is still in beta and will be rolling out slowly. As of today, Reddit Answers is making its way to a “limited number” of users in the US on web and iOS, with a broader rollout expected sometime next year.
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