Redbox has beefed up its push into free live-streaming video, part of its ongoing strategy to further diversify the business beyond its trademark brick-red DVD vending machines and digital on-deman…
, Redbox’s ad-supported Free Live TV service has added Tastemade’s food, travel, and home and design streaming network along with Altice News’ Cheddar news channel. The Redbox over-the-top streaming destination now has 60 live channels.
Redbox Free Live presents content in a TV-like grid, similar to ViacomCBS’s Pluto TV and Comcast’s Xumo. The lineup includes three themed movie channels: Redbox Rush , Redbox Comedy and the general-entertainment Redbox Movies. In the past few weeks, Redbox Free Live TV also added 18 channels: Condé Nast’s Wired and Architectural Digest, Black News Channel, CBC , Go Traveler, Outdoor America, Hard Knocks Fighting, PBS’s America’s Test Kitchen, Complex, The Design Network, Real Nosey, Funny or Die, beIN Sports, Outside TV, Chive TV, Thrill One, Voyager Documentaries, Hungry, and Just for Laughs Gags. Other channels in Redbox Free Live TV include TMZ, USA Today, Bloomberg Television and Jukin Media’s FailArmy.
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