.redlightmgmt, the independent music management firm that represents davematthewsbnd, MarenMorris & more, is jumping into the gaming sector with the launch of HITCOMMAND
a standalone company that will develop curated experiences, intellectual property and partnership opportunities for artists, brands and content creators who want to tap into the booming global gaming economy., a manager of dance music acts at Red Light. Morris joined the management company founded by in March 2019 as its head of gaming.
who cites data from the Entertainment Software Association and the NPD Group that global video gaming revenue hit $43.8 billion in 2018, up 18 percent from the previous year -- a total that surpassed both the $41.7 billion and $28.8 billion generated globally that year at the movie box office and by film and TV streaming services.
"The user base in gaming is growing at an exponential pace here in the U.S and globally," Morris adds. "Territories like Asia, which have invested heavily in its telecom and wireless infrastructure, are allowing more people outside of the major metropolitan hubs to connect into the gaming ecosystem." Morris, who calls Hit Command, a "nimble" boutique agency, says the company will work with Red Light artists as well as those who aren’t to "build their IP and brand in the gaming space; work with artists and publishers to synch music into games; and serve as the agency of record with brands in the gaming space and brands that want to get into the space.
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