Red carpet premieres may be cancelled in Hollywood, but in Australia ordinary people are happy to step into the spotlight – and pay for it
ow did I get here? Thumping music spills on to the street, flash bulbs explode and there’s a line of better-dressed people snaking around the block behind me. With a rising sense of panic, I discreetly check my invitation. I thought I was attending a restaurant opening.
A patron walks the red carpet in front of professional and performing photographers at The Tax Office nightclub opening in Brisbane.Aimed at giving guests the star treatment, it’s a piece of theatre that goes well beyond the standard step-and-repeat that’s common at corporate events, where attendees are snapped in front of a promotional banner by a single photographer .My startled face will not be gracing the homepage of TMZ or Us Weekly, then.
Either way, it builds buzz, with a show so convincing some people might not realise it is staged. “[Guests] don’t know what’s real and what’s not real,” Tusia says.a trenchcoat, carries a tricked-up 1920s box camera and adopts an alter ego – Scoops McGee from the Herald Scum. The idea that anyone would seek one out is somewhat mystifying to her. “Most people just want it over as fast as possible so they can just sit down,” she says.But when I find myself back at the GPO Brisbane building
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