There’s nothing like a dash of Billie Eilish or Kanye West to stoke the fanfare in vegan sneaker searches.
The collection she references is the “Jaden 574,” which was released last year. The shoe uppers are made from 73 percent surplus materials , 9 percent recycled content and 18 percent virgin materials, finished off with New Balance’s signature EVA foam.
the herd her way. More than 15 years ago, McCartney forged her long-term partnership with Adidas, which would pave the way for more vegan collaborations like the Parley Ultra Boost X trainers and the first vegan Stan Smiths . “On one hand, sneakerheads want Jordans no matter what they’re made of….[In many instances], they did not know they were buying into this [vegan] trend, and it doesn’t matter if they did,” Side said. “If it’s a great product, then it doesn’t matter if it’s vegan or not. Why not let it be vegan? It’s still sold out.”
While this circular vision was ingrained from inception, partnerships forged last year with recycling company TerraCycle and package delivery firm UPS, formalized the means of realizing a closed-loop shoe. Where any component parts can’t be reclaimed at one of the company’s many partners that dot its supply chain in New Jersey, Texas or Brazil, it is downcycled or industrially composted.
Next year, Thousand Fell is targeting the rollout of its recycled shoe and from here on out, the company is only producing tech-enabled shoes for streamlined uptake.The mass appeal for vegan footwear can drive interest in the market, but it’s not just benefits all around, according to Joshua Katcher, designer of vegan footwear brand Brave GentleMan, and Alfredo Piferi, founder of the luxury vegan shoe label Piferi.in vegan footwear.
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