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With AI flooding the media space, what is at stake, organizers said, is a threat of the objectification of man and empowerment of machines. For 17 years, the media ethics conference at the Pontifical University of John Paul II in Krakow has gathered media researchers from all over the country. This year, it attracted a record number of academics. The reason? The main topic was the ethics of using AI in the media space.
What is at stake, Fr Drozdz said, is a threat of the objectification of man and empowerment of machines. “Man is at the centre of everything that surrounds us, that should be the starting point of any discussion, and all machines, all applications, algorithms, should serve mankind, and already serve us to a large extent.”
AI-generated anchors host shows on entertainment and technology innovation on Chinese TV; Sophia, a humanoid robot was granted citizenship in Saudi Arabia in 2017; and ads at bus stops are being generated entirely by AI that is reading human needs. “So far, I stick to the conviction that a human being is, after all, irreplaceable. Because technology will never have the feelings, sensitivity and emotional intelligence of a human. And I can only hope the future proves this,” Drag said.
“We can use the help of the machines, which I believe is most reasonable and appropriate,” the priest said. “Why should we take everything on ourselves when some things can be helped by a machine, applications and algorithms, something we generally call artificial intelligence?” More and more often however, tech giants’ executives call for regulation of AI. On May 16, the chief executive of the California start-up OpenAI, Sam Altman, urged government to regulate the increasingly powerful technology in testimony before members of a Senate subcommittee.
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