Covid-19 has prompted the cancellation of thousands of large fireworks displays to celebrate Independence Day. Without these attractions, more people than ever are setting off their own firework displays.
the first half of June – 80 times more than the same period last year, according to the New York Times.DetroitCompanies normally place orders for fireworks over a year in advance with the expectation that sales from the summer holiday season will buoy them through the year, Steve Houser, National Fireworks Association president and Red Rhino Fireworks owner, said.
Before the virus began impacting the economy, fireworks sellers were preparing for high sales already, as the holiday this year falls on a Saturday, which has historically led to better sales. But when the lockdowns started in March, Phantom Fireworks CEO Bruce Zoldan said his accounting department was sourcing bankruptcy lawyers out of fear that the coronavirus would lead to this holiday season being celebrated indoors and without fireworks.
"As a lottery ticket to us, they're buying fireworks for entertainment," Zoldan said. "The momentum has been unbelievable." Heckman, Houser and Zoldan agree that the rise in sales is connected to the shuttering of other entertainment methods. This includes those who design and execute large firework displays, as many have been canceled due to fears the coronavirus spreading in large groups.
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