What influences donations in the face of crises? New study on individual differences in donations following the Turkey–Syria earthquake in 2023 reveals interesting insights.
Certain individuals, particularly those higher in honesty-humility, donate more.In the aftermath of catastrophic earthquakes or other natural disasters, there is often a significant need and opportunity for humanitarian support. Monetary donations become important lifelines for those dealing with the terrifying repercussions, offering quick and vital aid amidst chaos and devastation.
Among the examined contextual factors, perceptions of the charity organizations, perceived need, and attitudes towards affected individuals were related to the amount donated, which highlights the importance of organizational credibility and perceived need for donation behavior during crises. Beyond examining the overall amounts donated, the study also looked at patterns of selectivity in donations. This involved investigating whether some individuals chose to donate more to one victim group over the other, instead of donating equally to both groups, and whether such selectivity could be attributed to individual differences in personality.
We found that only a quarter of participants were selective in their donations, giving more to one group of victims than to the other. Moreover, there was an unexpected difference in how the two victim groups were seen: Syrian victims were perceived to be in greater need compared to Turkish victims. In hindsight, this can arguably be attributed to the fact that Turkish victims had already received moreand aid than Syrian victims at the time the study was conducted.
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