Rebranding the green, green grass of Wales

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Rebranding the green, green grass of Wales
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In a burst of national pride, Wales is slowly purging the names the English bestowed upon many of its natural beauties. But not everyone is happy.

What in the World, a free weekly newsletter from our foreign correspondents, is sent every Thursday. Below is an excerpt.

While the plights of the Irish and the Scots against the English have long been romanced in literature, song and film, Wales often feels forgotten. But one should never underestimate this tiny nation’s sense of pride and identity. This was quickly followed by another national park, the Brecon Beacons, deciding to switch to using its Welsh name, Bannau Brycheiniog – pronounced “Ban-aye Bruch-ay-Nee-og.”films) was a fierce advocate. He fronted the launch campaign and described it as “a name from our past, to take us into our future.”The changes have ignited fierce political and public debate between staunch nationalists and unionists.

“Spending resources on rebranding in this current climate is not the best use of limited taxpayers’ resources. Is it going to help Wales reach the target of 1 million Welsh speakers by 2050? I think not.“What would help is building more social and affordable homes within the national park, and having small modular reactors at Trawsfynydd, so that local young people have high-paid jobs to take up in the area, and homes they can afford to buy and raise a family in.

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