Daily News | Reborn Ringling Bros. circus to leap on tour — minus animals
“We knew we were going to come back. We didn’t know exactly how,” says Kenneth Feld, chair and chief executive officer of Feld Entertainment. “It took us a long time to really delve in and take a look at Ringling in different ways. It became a re-imagination, a rethinking of how we were going to do it.”
The rebirth extends the circus’ long run that dates back to a time before automobiles, airplanes or movies, when Ulysses S. Grant was president and minstrel shows were popular entertainment. “The technology in the show is about enhancing experience, not just technology,” said Juliette Feld Grossman, chief operating officer of Feld Entertainment. “We have so much activity and action so we want to make sure that we never miss the biggest moments in the show.”
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