Artificial intelligence is a powerful tool for advertising, but it doesn’t have the ability to connect with warmth and authenticity in the way that human intelligence can do effortlessly.
However, there have been companies replacing employees with the platform , and people are legitimately concerned that this emerging technology is the moment that they’ve all been waiting for, the moment that technology takes over their jobs. It’s understandable — the hype and the hyperbole surrounding AI has been extraordinary, and people have every reason to be concerned that their hard-earned skills will be replaced by easily bought technologies.
— in constantly pushing people to do more, be more creative, to strive for authenticity and to be bold and unpredictable. Because it is from this realm of originality and creativity that truly exciting advertising emerges.Today, video and radio equally influential and capable, each with their own evolving niche and offering immense value. This is why we know that AI won’t kill advertising.
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