Postmates is set to IPO soon—and its business depends on L.A.
“Our entire marketing strategy is around influencers who are real customers,” Lehmann said. “Chance the Rapper, Kylie Jenner — these are people who live in L.A. and use Postmates all the time.”a blog series called the ReceiptToday, L.A. has the company’s highest density of regular subscribers, the highest number of exclusive merchants — restaurants that deliver only with Postmates — and some of the fastest deliveries happening in the country, Lehmann said.
Since their founding, these companies have claimed that they don’t employ the people who sign up to pick up passengers or deliver food on their apps, but only provide a platform for independent drivers and couriers to connect with interested passengers or people who want food delivered to their doorstep.
“Postmates follows California law, as it did before and after the Dynamex decision, and will exhaustively work alongside the Legislature, workers, and residents of the state to recognize AB5 as a comma, not a period, in the story of how we invest in the future of the American worker,” the company said in a statement.
Besides requiring no breaks, healthcare benefits or legal classification as anything other than equipment, a robot delivery fleet is a necessary step to making Lehmann’s original vision for Postmates a reality, he said.
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