Reader’s Digest unveils the brands and personalities that captured Malaysians’ trust in 2024

Reader’S Digest Trusted Brands And Personalities A News

Reader’s Digest unveils the brands and personalities that captured Malaysians’ trust in 2024
Reader’S DigestBrands And Personalities That Captured Malaysians’
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KUALA LUMPUR, May 3 — On Friday, April 26, 2024, winners of this year’s Reader’s Digest Trusted Brands Awards gathered at the Grand Hyatt Kuala Lumpur at 8pm to celebrate,...

KUALA LUMPUR, May 3 — On Friday, April 26, 2024, winners of this year’s Reader’s Digest Trusted Brands Awards gathered at the Grand Hyatt Kuala Lumpur at 8pm to celebrate, and we were privileged to have the Deputy Minister of Malaysia of Rural and Regional Development, Datuk Hajah Rubiah Binti Haji Wang in attendance.

The awards saw marketing minds and business leaders gather to celebrate the remarkable brands that have captured the highest echelons of consumer confidence in the Malaysian market. These brands go beyond mere customer engagement — they exemplify a steadfast commitment to fulfilling their promises and cultivating an invaluable asset: their customers’ unwavering trust.

For 26 consecutive years, the Reader’s Digest Trusted Brands annual survey has highlighted the vital role trust plays in shaping consumer behaviour. Securing and retaining consumer trust poses growing challenges for brands, whether established or emerging. The Trusted Brands survey is one of the oldest and most esteemed consumer surveys globally, embodying independence, consumer choice, and global recognition. With a rich history of authenticity and reliability, it remains an unbiased reflection of consumer preferences. This is a uniquely independent survey — neither Reader’s Digest nor its readers generate these results, the population of Malaysia are the sole judges of which brands in the market have won their trust in 2024.

This year’s winning brands ranged across more than 45 categories and include products and services as diverse as air conditioners, mattresses, health cards, cooking oils and preschool learning centres.went to those brands that perform exceptionally well, based on consumers' perception. In the survey, these brands attained scores that exceed those of their nearest competitors.

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Reader’S Digest Brands And Personalities That Captured Malaysians’

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