Read the fine print to decipher Qantas’ new customer-centric strategy

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Read the fine print to decipher Qantas’ new customer-centric strategy
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It is a gymnastic feat to straddle Hudson’s plans to inject some anaesthetic to Qantas’ customer “pain points” while making good on promises to retain profitability.

It is nothing short of bizarre that the new Qantas chief executive Vanessa Hudson’s sales pitch to customers is that she isn’t Alan Joyce, her former boss.

It is a gymnastic feat to straddle her plans to inject some anaesthetic to Qantas’ customer “pain points” while making good on promises to retain profitability. Take chairman Richard Goyder’s press release last week on former chief Alan Joyce’s remuneration. It suggested Joyce could lose $14.4 million in pay, but a closer inspection showed he wasSo, Monday’s headline message from Qantas was it plans to spend an extra $80 million on customer improvements.

There are no prizes for guessing how customers will feel about paying even more in airfares – given they are already 50 per cent higher than pre-COVID. The 50 additional flights includes Qantas resuming its Sydney-Shanghai services and starting two new routes, Brisbane-Wellington and Brisbane-Honiara, and a new Jetstar service from Brisbane to Tokyo.In normal circumstances, a new chief executive begins their reign either of two ways.

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smh /  🏆 6. in AU

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