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Retiring 2GB radio host Ray Hadley has lost his first ratings survey since 2004, falling to third place in the mornings slot. The stunning coup breaks Hadley’s 160 survey winning streak, and comes exactly a week after the 70-year-old announced he would be hanging up his headphones in December. His 2GB mornings show dropped to an 11.1 per cent audience share in the latest GfK survey for the year. Hadley fell from 12.4 per cent in the previous, sixth survey and further, still, from 15.
’s Phil O’Neil usurped the 2GB veteran, capturing 12.7 per cent of the Sydney radio audience in the seventh survey, up from 12.2 per cent the previous survey. Ugly Phil rose from fourth place in the fifth survey. Coming in second, SmoothFM held steady with 11.2 per cent of the audience over the past two surveys. 2GB suffered a decline overall, falling to a 9.8 per cent share of the Sydney metro audience.
, SmoothFM , and KIISFM . After being knocked from the top spot in the all-important Breakfast radio market last survey, Hadley’s 2GB colleague Ben Fordham held firm in silver behind KIISFM’s Kyle Sandilands and Jackie O Henderson. Fordham won a 12.3 per cent share of the Sydney Breakfast market to the KIISFM shock jocks’ 13.1 per cent However, the coup is a bruising blow for Hadley decorated 43-year broadcasting career which he announced on-air last week would be coming to an end in December.
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Iconic radio host Ray Hadley quits 2GB radio program7NEWS brings you the latest local news from Australia and around the world. Stay up to date with all of the breaking sport, politics, entertainment, finance, weather and business headlines. Today's news, live updates & all the latest breaking stories from 7NEWS.
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