In this unique economic landscape, everyone is getting hurt, and while silver linings cut the pain for some few people and companies are immune and residents across income levels are tightening the…
From her vantage point at the cashier’s stand in a grocery store in Mountain View, Maria Soria sees firsthand the damage wrought by a rare vortex of economic troubles descending on Bay Area residents and businesses, from skyrocketing inflation to rising rents. As a retail worker living in one of the costliest regions of the world, she faces problems herself.
Welcome to the Bay Area’s summer of 2022, where a lot of places are struggling like Ava’s Market, and a lot of people are aching like Soria. What may be most surprising, though, is the wide variety of economic afflictions that are causing the pain – you might escape one problem, but there’s another one around the corner waiting for you.
Andrea Davis, a preschool teaching assistant who used to love the occasional splurge on clothes and tasty treats, today sticks solely to necessities. “Now I’m like, ‘Nope, I can’t do this, I can’t do that,'” said Davis, 39. But even prudent spending can’t make up for increasing costs, so she’s looking to change schools to work closer to her low-income Mountain View apartment and cut her daily Caltrain commute cost from the current $12, she said.
Drew Brent, store manager at Ace Hardware, walks down an aisle at Ace Hardware in Sunnyvale, Calif., on Sunday, June 26, 2022. San Jose comedian and engineer Cynthia Ouandji said that with pandemic restrictions easing, revival of the arts had seemed imminent. Event attendance started to climb. But the recovery has been stunted by consumer belt-tightening. Gas prices are topping $6 per gallon in the Bay Area, so fewer people are willing to drive across town to attend shows, and seats in the audience have started to empty again, Ouandji said.
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