Rapha celebrates 20th anniversary back to London's Truman Brewery where they started it all with a Rapha20: Past Forward exhibition & more…
Rapha 20 celebrates the brand’s 20th anniversary this autumn, returning to London’s Truman Brewery where they launched back in 2004 for a Rapha20: Past Forward exhibition, pop-up shop, and a host of special events including group rides. It seems hard to believe that. But two decades ago, Rapha’s original merino blend Sportwool jersey set a new benchmark for rethinking road riding apparel.
“Rapha’s progressive aesthetic, inspired by mid-century road cycling, futurism, fashion, and modernist typography, disrupted the status quo and forever changed the cycling industry. Since then, this rebellious approach has seen Rapha worn by Tour de France winners and receive accolades from around the world. Today, the brand has transcended the cycling industry to become a global movement.”. It’s meant to be an exhibit that celebrates their designs and products of the past two decades.
Rapha has commissioned creative duo Isabel + Helen to produce the centrepiece of the experience, Rapha in Motion; an installation inspired by the past and future of Rapha’s first merino-blend jersey. Visitors will discover a large-scale kinetic sculpture which brings to life the movement of cycling, and incorporates nods to the product innovation and craftsmanship that has driven the brand from the beginning.
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