Ram Redesigns Heavy-Duty Trucks to Combat Sales Decline

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Ram Redesigns Heavy-Duty Trucks to Combat Sales Decline
Ram TrucksHeavy Duty TrucksStellantis
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Ram, a Stellantis brand, has redesigned its heavy-duty pickup trucks for 2025, aiming to reverse a three-year sales slump. The new Ram 2500 and 3500 feature updated styling, a powerful new Cummins diesel engine, and a focus on improving customer satisfaction.

Stellantis has redesigned its large Ram heavy-duty trucks after the brand has seen three consecutive years of sales decline s. The new Ram 2500 and 3500 pickups are expected to arrive in U.S. dealers during the first quarter of this year and will start at $47,560.The new Ram 2500 and 3500 pickups and chassis cab trucks feature updated interior and exterior designs, as well as a new 6.

7-liter Cummins turbo diesel engine that produces 430 horsepower and a best-in-class 1,075 foot-pounds of torque, according to the automaker.The heavy-duty trucks are expected to arrive in U.S. dealers during the first quarter of this year and will sell for roughly $2,300 more than current models, starting at $47,560. Stellantis CEO Carlos Tavares said the rollout of the Ram 1500 is improving.\'It\'s been super delayed, let\'s be honest. We should have been fully launched up on that truck this summer. We should have had already,\' Kuniskis said during a media event.\'It\'s getting better every day.\' Pickup trucks are crucial products for American brands such as Ram, which reported a 19% year-over-year decline in sales in 2024. That included a 16% drop in sales for its Ram pickup trucks. That compares with competitors such as Ford and General Motors, which have seen strong sales growth. Ram CEO Mike Kuniskis admitted that the brand is facing challenges.\'We\'ve been getting our ass kicked,\' Kuniskis said, noting the 1500 model rollout is largely to blame for the brand\'s sales decline. The diesel engine is an important option for heavy-duty truck customers, many of whom use the vehicles for hauling, towing and other work-related jobs. The other engine option is a 6.4-liter Hemi V-8 that delivers 405 horsepower and 429 foot-pounds of torque. For 2025, the Ram Heavy Duty lineup includes Tradesman, Big Horn/Lone Star, Laramie, Rebel, Power Wagon, Limited Longhorn and Limited models. The trucks are built in Saltillo, Mexico

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Ram Trucks Heavy Duty Trucks Stellantis Redesign Sales Decline Cummins Diesel New Engine

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