Fiat Chrysler's Ram pickup is reshuffling the long-established rankings of America's favorite trucks.
The Silverado has long held second place behind Ford's F-Series pickup trucks, with Ram often a distant third. But for the second quarter, Fiat Chrysler sold 170,454 Ram pickups compared with 141,436 Chevy Silverados.
If GM is worried about the Silverado slipping into third place behind Ram and the Ford F-Series, the company isn't showing it. GM said its second-quarter sales fell 1.5%, with strong sport utility vehicle sales offset by a poor performance for its pickup trucks. The No. 1 U.S. automaker said sales of its trucks would pick up in the third quarter as both its most popular and most affordable versions of the Silverado will hit dealer showrooms.
"I think people can easily understand the percentage off message," he said. " when consumers see, 'hurry in for $5,000 off or $4,500 off', I think consumers get a little bit desensitized."
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