Ram is late to the game, but it came prepared.
will go on sale later this year. But if the creed you live by is “Mopar or no car,” you may have been wondering, what does Ram have ready to deploy in this upcoming electric truck arms race?
At CES 2023, we finally find out. Stellantis’ truck brand unveiled the fully electric Ram 1500 Revolution BEV Concept, which aims to bring all the muscle-car energy that Mopar fans expect when a version of it goes into production in 2024. That production version will get an official reveal in the next few months.
More than that, the design of the “Ram Rev,” as it’s being called, previews an entire generation of electric and electrified Ram trucks coming out in the next few years.While Ram has ceded plenty of headlines to competitors who have made waves with EV pickup debuts, Ralph Gilles, chief design officer for several of Stellantis’ brands, pushed back on the idea that Ram is late to anything.
Gilles said the goal was to build a concept packed with “almost every idea we’ve had” from a team that used Post-it notes stuck on a wall during brain-storming sessions. And it was also to preview a truck that Ram is dubbing “the leader in all the areas customers care about the most,” including electric range, towing, payload, and charge time.
“It’s the difference between bringing a really good bottle of wine to a party or just crashing it late,” Gilles said in an interview withIt’s not just Ram that’s following competitors into the EV race. The same could be said of its parent company Stellantis, née Fiat Chrysler, which for years ran on a smattering of electrified products like the Jeep Wrangler 4xe and Chrysler Pacifica Hybrid.That’s beginning to change — and quickly. Stellantis showed off an aggressive EV plan in 2021.
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