Ram 1500: Update Planned for 2024
In the full-size pickup segment, the battle between the three major American manufacturers is fierce and constant. Ram, which has made significant gains in the category over the past 25 years, remains in third place behind Ford and General Motors products.
The current generation Ram 1500 was introduced in 2019. Since then, Ford has introduced a new generation of its F-150 in 2021, while Chevrolet has already made changes to the latest generation of its Silverado model, also introduced for 2019. The same goes for the GMC Sierra, Chevrolet's cousin to the Silverado.
The reason for this decision is that the Ram 1500 has been losing market share lately. Specifically, it stood at 4.41% in 2019, compared to 3.45% in the second quarter of 2023. The model's sales fell 8.7% in 2022, and it's down another 9% since the beginning of the year.
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