Ralph Lauren on Friday opened its biggest store in Europe dedicated to childrenswear.
The boutique, with four windows and large glass entry doors framed by mahogany wood and aged brass details, covers two floors over 3,240 square feet and carries collections targeting infants and children aged up to 18.
Cuddly teddy bears abound, mini-stirrup charms and gifts — from rattles to small silver spoons — are also available, and a candy corner is strategically placed at the entrance. There is also a case showing made-to-order embroidered or monogrammed garments, which can be delivered in a week. More can be done digitally through an interactive screen on the ground floor, which allows shoppers to buy from all of the brand’s collections. The store is located in the heart of Milan’s luxuryarea on the pedestrian-only, cobblestoned street, which is going through a renaissance of sorts at the moment, with several high-profile ongoing real estate projects.
In addition to two stores dedicated to children’s collections on Madison Avenue in New York, there are also two units at theIn November of last year, Ralph Lauren opened a sprawling flagship in Milan covering five floors over almost 16,000 square feet — complete with a bar and restaurant — the brand’s first hospitality experience in Italy. The flagship carries Ralph Lauren’s men’s and women’s lines as well as the RRL collection.
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