When Team USA walks with the world’s athletes at the Paris Olympics’ opening ceremony, they’ll be doing so in snappy tailored navy blazers from Ralph Lauren — and blue jeans.
Team USA Paris Olympics opening ceremony attire is displayed at Ralph Lauren headquarters on June 17, 2024, in New York. NEW YORK — Ralph Lauren, which unveiled Tuesday its ninth turn creating Olympic parade looks for the Americans, is billing the pairing as “unexpected” yet classic.
“Nothing says America like blue jeans, especially when we’re in Paris,” Lauren added. “And it gives the athletes a chance to feel a sense of a culture but also feel like themselves and what is natural.” The company gathered a few Paris-bound athletes to show off the parade uniforms for the Summer Games that begin next month in one of the world’s fashion capitals.
“I’m a racer on the water so that really speaks to me,” said Moroz, born and raised in the San Francisco Bay Area, of the moto touches. “It’s super comfortable.”The company also designed Team USA gear available for sale starting Tuesday at RalphLauren.com, TeamUSAShop.com and company stores in the U.S. and France. Among the wares on offer are polo shirts made of 100% recycled cotton. It’s the first time Ralph Lauren has achieved that level of sustainability in Olympic gear, David Lauren said.
The opening and closing ceremony uniforms, the same for the Olympics and subsequent Paralympics, were made in the U.S. The gear on sale to the public was made in both the U.S. and other countries.
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