Raina Falcon is adding HBO to her slate
Previously, overseeing comms for HBO Max, Falcon becomes SVP, Communications, HBO & HBO Max Content.
Reporting to Jeff Cusson, Head of Communications, Streaming, HBO/HBO Max and WB Interactive, Falcon’s promotion comes after Karen Jones revealed she was leaving after 23 years to explore opportunities in education access. Falcon will lead the bi-coastal HBO & HBO Max Media Relations department, which manages all original program publicity — HBO series, films, documentaries, specials and sports as well as Max Originals — for the network and streaming platform. She will be responsible for all communications for the programming executives as well as crisis and reputation management. In addition, reporting into her will be content publicity for Magnolia Network.
“Raina is a proven communications executive that brings to this role a strategic mindset that is matched by her infectious enthusiasm for the work,” said Cusson. “She is an incredible manager who led the team that elevated Max Originals to award-winning recognition and positioned HBO Max as one of the top entertainment streaming platforms.”
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