This year's ALPHA Award top prize was given to Tuuli-Tytti Koivula. A graduate of Aalto University in Helsinki, who was interning at Raf Simons when the decision was made to shut the label; but all’s well that ends well; she’s joining Courrèges in Paris.
There need to be independent designers in the mix, talents who are responsible to no one but themselves and have the creative freedom to conjure extreme beauty or offer sharp commentary on socio-political issues. Founded in 2005, three years beforestarted, Designer’s Nest, now known as ALPHA, was formed to support emerging Nordic talent. Now under the leadership of Ane Lynge-Jorlén, it’s a must-see for those interested in the future of fashion.
Selected by a jury of talent scouts, retailers, creative directors, and journalists, 10 finalists presented five-look collections. The students’ interest in deconstruction, upcycling, and taking up space through exaggerated volumes mirrored those of more established designers showing on the CPHFW schedule. In a speech, Lynge-Jorlén described the finalists’ work as “compelling, beautiful, odd, responsible, and thought-provoking,” adding that it “invites us to think, reflect, and dream.
The ALPHA Award top prize was given to Tuuli-Tytti Koivula. A graduate of Aalto University in Helsinki, who just received her Master’s, has previously competed in the competition as an undergraduate. She was interning at Raf Simons when the decision was made to shut the label; but all’s well that ends well; she’s joiningAn avid skier, Koivula has created her own “flower and strawberry universe.
to receive a paid internship with the brand in Paris. Sinervio’s work is distinguished by its exaggerated take on active gear. Finally, Marie-Louise Guldbæk Andersen, who showed deconstructed menswear made of beautiful textiles, many very delicate, was selected to create a sustainable collection for Browns Fashion. Congratulations to all the participants.
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