A radio station made history this summer by becoming the first in the country to use an AI DJ for an entire shift.
“AI Ashley” first appeared in June on Live 95.5 in Oregon, and used an artificially generated version of the voice of Ashley Elzinga, a human host based in Michigan, with her consent.
“Obviously you have the fear that it’s going to replace you,” says Jessica Bonilla from Mix 105.1 in Orlando. “Any time that companies can figure out a cheaper, faster way to do a job, they will go with it.”STOCK PHOTO/Getty Images But not all radio creatives feel so negative. Toby Knapp is with 97.1WASH-FM in Washington, D.C. He says he doesn’t see AI replacing radio jobs.
“You can’t automate companionship. So, that’s why I see this as an extension, a next step, an evolution of what we do,” says Knapp. “We have fewer people at a time where there’s more consumer appetite, and I think AI can help us bridge the gap,” says Anstandig. Fred Jacobs, a radio consultant, compares the role of AI in the radio business to Charles Darwin: the strong talent will survive.
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