A new BBC “golden oldie” station featuring vintage hits and much-loved DJs is under discussion for older listeners disillusioned with the shift in the radio industry to targeting younger audiences 🔴 adamsherwin10 reports:
podcast on BBC Sounds, Radio 2 Extra would aim to win back listeners to the “mother station”, whichBoom Radio, a commercial rival targeting older listeners alienated byembrace of 90s dance music and its move to drop longstanding DJs, has doubled its audience after hiring BBC show hosts of yesteryear, including David Hamilton.The presenter believes his station would give additional “value for money” for older licence fee payers who feel disenfranchised.
It would include live overnight broadcasts from BBC local radio DJs, giving new opportunities to presenters of specialist and daily shows who lost their roles under the corporation’s cost-cutting measures.: “A Radio 2 Extra would provide more music variety for older listeners, some great DJ archive content and a home for some of the brilliant departed BBC Local presenters.”
The spokesperson added: “We have no current plans to launch a new digital Radio 2 service and continue to serve our audiences with our stations and content across BBC Radio and Sounds.”
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