How cable news networks crunch the numbers to put their own hosts on top in the February cable news ratings:
In the monthly battle for bragging rights--and the ability to charge a premium to advertisers--MSNBC's Rachel Maddow and Fox News Channel's Sean Hannity have been in a back-and-forth fight for first place, but February marked an unusual milestone:MSNBC, in a news release, proclaimed a sweeping win for Maddow:"MSNBC's Dominates Cable News in February, is #1 in A25-54 for 3rd Straight Month," using the industry shorthand for adults 25-54, the demographic group prized by...
but surely if you simply take all the people who watched Maddow, and all the people who watched Hannity, one of those numbers will be bigger than the other, right? And that show will be the most-watched for the month? In the world of television, one network's idea of"total" doesn't always sync up with another network's concept of"total." Let's start with the easy part: both networks agree that Maddow drew a total audience of 3.067 million viewers in February .
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