QVC, a top home shopping network, issued an apology to customers after sending an 'offensive' email advertising handbags that said, 'You'll love this bag longtime.'
Home shopping company QVC issued an apology to its customers — Asian female customers in particular — and vowed to work more closely with its DEI team after sending a marketing email containing "offensive" language. "You’ll love this bag longtime," an email subject line sent to QVC customers Friday morning said. Fox News Digital reviewed the email, which was advertising a handbag as the company’s "Today’s Special Value" item.
"It’s a weaponized phrase deployed to put down Asian diaspora women, to make us the joke. It's used to reduce Asian and Asian-American women to sex objects," Esquire wrote in 2021 of the phrase. Fitzharris added that the use of the phrase by QVC "runs counter to our values and principles as an organization and is in no way reflective of our commitment to Diversity, Equity and Inclusion.
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