Qualcomm Unveils New Chips Targeting AI PCs. Look Out, Intel and AMD.

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Qualcomm Unveils New Chips Targeting AI PCs. Look Out, Intel and AMD.
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The chip company said the new product will target personal computers running generative artificial intelligence applications.

In a new push to make chips for AI-capable personal computers, Qualcomm on Tuesday unveiled a new processor that will compete head-to-head with rivals Intel and Advanced Micro Devices.

Qualcomm said the new chip targets Microsoft Windows-based personal computers intended to run generative artificial intelligence applications. Intel recently made a series of announcements about AI PCs, and Advanced Micro Devices has been talking about the opportunity for AI-capable processors at least since the CES trade show in Las Vegas in January, where CEO Lisa Su made AI the centerpiece of her keynote address.

“This groundbreaking platform ushers in a new era of premium computing by delivering a massive leap forward with best-in-class CPU performance, leading on-device AI inferencing, and one of the most efficient processors in a PC with up to multiple days of battery life,” Qualcomm said.The new PC chip leverages technology the company obtained via its $1.4 billion 2021 acquisition of the CPU design firm Nuvia.

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