The familiar barcode on consumer packaging will soon be replaced with a more robust successor that offers far more information about the product inside.
"As brands and retailers make more investments inPuma is the first company to announce that it's using 2D barcodes in its U.S. stores and products, Wilkie said.
Those codes link to information about Puma's sustainability efforts and the materials in the sneakers you're buying. Internationally, 2D barcodes are being used in Australia and New Zealand for freshness information about deli and meat products. In Japan, a retailer is using them to do "on-demand discounting" of foods with fewer than three days of remaining shelf life.The first item marked with a UPC was scanned on June 26, 1974, at Marsh Supermarket in Troy, Ohio,Clyde Dawson, the supermarket's head of R&D, pulled a multi-pack of Wrigley's Juicy Fruit from his shopping cart and gave it to cashier Sharon Buchanan to scan.
"He chose it because nobody had been sure that a bar code could be printed on something as small as a pack of chewing gum," reads the story.a "barcode capabilities test kit" to help retailers evaluate their readiness for the 2D transition.Axios on facebook
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