Learning the secrets about those old clothes you buy.
What makes the collection even more unique is the QR code hangtag dangling from each garment. Take your phone, click on the code and up pops the history of the vintage garment, what it is made of and care instructions to make the piece last longer.
“We’re advocates for reusing what already exists, and Transnomadica and Ron Herman are demonstrating just how desirable upscale vintage can be,” said Michael Colarossi, vice president, product line management, innovation and sustainability, RBIS, at Avery Dennison. “This collaboration adds a layer of technology so shoppers can connect with what they buy at a deeper, more emotional level.”
Ron Herman, which has been selling men’s and women’s clothing from emerging and high-end designers since 1976, has always been a place where shoppers can find unique concepts.
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