ESG investing — aka Environmental, Social, and Governance investing — has gotten little attention in sports-related investing. And then this controversial World Cup came along.
The controversial Qatar World Cup is raising the profile of sports-related Environmental, Social, and Governance investing, according to Luis Garcia Alvarez, equity portfolio manager of the MAPFRE AM Behavioral Fund.
For ESPN commentator and former World Cup star Shaka Hislop, the backlash is an important moment for the sport. “History provides these moments that we have to make the most of,” he said during a MarketWatch-hosted event Wednesday. “While we have recognized the impact that the game can have, the change that the game can have, this is a moment we should make the most of in recognizing that football represents all.
The Muslim nation, which is the first country in the Arab world to host the World Cup, had previously said beer sales within stadiums would be permitted. The reversal of that decision appeared to surprise the brand, owned by Anheuser-Busch InBev. The following day, though, Budweiser shrugged off the beer ban and teased a new campaign tied to the tournament.
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