PVH teams up with OpenAI to integrate AI into operations, enhancing design, inventory, and personalized consumer engagement for its brands.
Corp., is looking to supercharge his reinvention of the Tommy Hilfiger and Calvin Klein parent by tapping into the technological wizardry of OpenAI. “Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making,” Larsson said in a statement.
“With a test-and-learn approach, we’ll build practical use cases with scalable impact to drive value for associates, partners and consumers, while helping us build a culture of innovation and agility from the ground up.”PVH and OpenAI will “co-create custom AI capabilities that will be embedded in PVH’s data- and demand-driven operating model — supporting areas such as product and design, demand planning, inventory optimization and consumer engagement,” the fashion company said. As PVH plugs OpenAI into its systems, it plans to “build modern workflows and accelerate outcomes end-to-end, across product, marketing, supply chain and retail functions.” The result, according to Giancarlo “GC” Lionetti, OpenAI’s chief commercial officer, is “less friction, more creativity and a sector-wide transformation accelerated by PVH deploying OpenAI at scale.” OpenAI gave a few specifics in a blog post on its new partnership, saying that with AI, PVH’s product and design teams could “explore ideas more freely” while planners switch to “smart forecasting” and marketers deliver “more personalized consumer engagement.” Just what the introduction of AI will mean — to brands, to the fashion industry and to society — remains an open question, but one the world seems destined to find the answer to sooner rather than later. OpenAI let the genie out of the bottle just over three years ago when it released its ChatGPT out into the wild, showing the world just how much the technology has advanced. Now PVH, and many of the other forward-leaning companies in fashion, are seeing just how far and how fast AI can take them. , Levi Strauss & Co. revealed it had a “super-agent” built on an agentic framework embedded in the Microsoft Teams suite that, along with other AI additions, will help it sharpen operations for modern retail.Teyana Taylor's New Air Jordan Collaboration Gets an Official Preview. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Gemma Hart Joins PVH to Lead CommunicationsGemma Hart steps into PVH Corp. as chief communications officer, succeeding Amber McCann, to help drive growth for Calvin Klein and Tommy Hilfiger.
Read more »
OpenAI’s president is a Trump mega-donorGreg Brockman said he started “getting involved politically” in 2025.
Read more »
Sam Altman said that AI would 'dramatically slow down' OpenAI's hiringBusiness Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
Read more »
Sam Altman Says OpenAI Is Slashing Its Hiring Pace as Financial Crunch TightensI've been at Futurism since 2017, where my role has evolved to encompass design, writing, and increasingly editing.
Read more »
OpenAI releases Prism, a Claude Code-like app for scientific researchFind the latest technology news and expert tech product reviews. Learn about the latest gadgets and consumer tech products for entertainment, gaming, lifestyle and more.
Read more »
OpenAI’s Altman joins tech workers decrying Minnesota violenceOthers who’ve objected to the violence include Anthropic CEO Dario Amodei, LinkedIn co-founder Reid Hoffman, Reddit co-founder Alexis Ohanian, and former Meta Platforms AI chief scientist Yann LeCu…
Read more »