Kim Bozzella, Protiviti Global Lead - Technology Consulting. Overarching responsibility for strategy, solutions and consulting delivery. Read Kim Bozzella's full executive profile here.
Here's a problem I often see: Most businesses recognize the significance of data privacy and identity management in safeguarding information, yet many overlook the relationship between privacy, identity management and customer experience. This connection is becoming increasingly important as establishing and nurturing customer trust is essential for fostering repeat business, competitiveness and growth.
Businesses understand that customer data is vital for creating personalized experiences. However, gathering and utilizing any amount of customer data can raise privacy concerns. Customers are aware of the significant threats to their data and privacy, making it crucial for businesses to establish trust through transparent and secure data practices. Losing trust means losing business.
• Identity management deals with managing individual identities within a system and focuses on verifying who someone is and ensuring they have the appropriate access rights to specific resources or data.
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