Understanding the behavior of buyers and the drivers of regret can help technology product leaders shorten ⬇️ deal cycles and improve sales effectiveness. Start here 👉 GartnerTGI
Address buying challenges to accelerate tech sales growth.
Seventy-three percent of tech purchasers who have bought but not yet implemented their products/solutions indicated high regret. Buying and selling enterprise technology products and solutions has never been easier or harder. Frustrations are expanding as technology decisions become ever more democratized.
For the sellers of these products, the paradox between more customer power and more regret directly impacts their growth strategies.Reduce friction that can subdue expansion.Build more collaborative relationships with your customers.
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