Next time you pick up a package of coffee or a pack of toilet paper, take a closer look. You might notice the package looks familiar, but what is inside has subtly diminished. This is 'shrinkflation' in action, a pricing strategy used by manufacturers worldwide.
Puny chocolate bars and miniature crisps: Is 'shrinkflation' the worst business practice ever? retrieved 4 September 2024 from https://phys.org/news/2024-09-puny-chocolate-bars-miniature-crisps.html
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