In defense of pumpkin spice: It’s easy to fall back in love with the season’s signature flavor.
It’s that time of year. The days are getting shorter; we’re saying goodbye to tomatoes and corn; and apples and squash are front and center at the market. Which also means that around every corner and in every shop is something flavored with pumpkin spice. While the relentless ubiquity of pumpkin-spiced everything can get a little overwhelming, I'm not mad about it. It’s warm and cozy, like pulling on a flannel, a sweater, or a favorite beanie.
Much like spring, autumn signifies change. As we emerge from the heady days of summer, we enter a season marked by routine and tradition. The start of the school year; for many of us, freezing temperatures; and attempts to enjoy the outdoors while we still can. There’s also the steady stream of holidays, each with its own set of traditions. Rosh Hashanah, Yom Kippur, and Al-Mawlid Al-Nabawi lead into Dia de los Muertos and Halloween, which give way to Diwali and, in the U.S.
It’s likely that pumpkin spice blend entered the retail market as a response to the introduction of Libby’s canned pumpkin in 1929. Let’s be honest: pumpkin isn’t the easiest ingredient to, so shelf-stable canned pumpkin not only made life much easier for the home baker—it also made a once-seasonal ingredient available year-round.
And pumpkin spice? In an era of convenience and financial hardship, buying a single jar of spices was a wallet-friendly convenience, and McCormick answered the market’s demand.. While some might feel pumpkin spice mania has gotten out of hand , I prefer to embrace it. For freshness, I like to make my own homemade blend, then have fun with it. I add my DIY pumpkin spice to everything from my morning coffee to roasted fall vegetables .
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Gargantuan pumpkin could flavor 74,794 pumpkin spice lattesLaura is a science news writer, covering a wide variety of subjects, but she is particularly fascinated by all things aquatic, paleontology, nanotechnology, and exploring how science influences daily life. Laura is a proud former resident of the New Jersey shore, a competitive swimmer, and a fierce defender of the Oxford comma.
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