Puma SE (PUM.XE) said Monday that it has signed a long-term agreement to become the official technical partner of Spain's soccer league, LaLiga. Starting from the 2019-20 season Puma will provide the match ball for all Spain's top fixtures, the company said. Puma recently signed a sponsorship deal with English Premier League champions Manchester City, a major coup in the group's push to become market leader in the soccer world.
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