Publicis is nearing a deal to buy Alliance Data's Epsilon marketing-services unit for about $4.5 billion
French advertising giant Publicis Groupe SA is nearing a deal to buy Alliance Data Systems Corp.’s marketing-services business for about $4.5 billion, according to people familiar with the matter.
A deal for the business, known as Epsilon, could be announced as soon as this weekend, the people said, though it could still fall apart at the last minute.
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