New research suggests that while public opinion can be a powerful tool for encouraging companies to avoid human rights abuses, it may not always be sufficient. The study found that the American public is less likely to judge companies negatively when they are involved in certain types of abuses or when their connection to perpetrators is more distant.
While the court of public opinion can be an effective tool to push companies to avoid involvement with human rights abuses, new research suggests that in certain situations, this mechanism can be insufficient for effectively aligning incentives.
shortcomings of relying on a “business case” to justify doing the right thing, many organizations continue to act as if bottom-line profits — rather than ethical concerns — must drive all business decisions. In particular, some leaders havethat the court of public opinion creates a reputational cost to working with governments or business partners that may have committed human rights abuses.
Human Rights Corporate Social Responsibility Public Opinion Ethics Business Decision-Making
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