Amazon Prime will get more expensive for new subscribers starting on February 18th
, doing so today will save you $20 compared to if you were to do the same thing tomorrow. That locks you in for a year of service at the $119 rate.
Current Prime subscribers can put off worrying about this until March 25th, which is a day before those same price increases will start to take effect on the date of your next renewal. But while the deadline is a little further down the calendar, it can’t hurt to figure out whether you want to continue using Prime, or not. If re-upping for another year of Prime is in the cards for you,through March 25th, then activate it once your subscription lapses.
If you’re a chronic online shopper , Prime is a good value. In addition to getting fast, complimentary shipping on most items, it offers access to Prime Video for TV shows and movies,, and more. It also gives you the ticket to access Prime Day, Amazon’s annual members-only sale extravaganza that’s akin to shopping holidays like Black Friday.
Despite the price hike, Amazon hasn’t announced that any new features are coming to Prime. Analysts suggest that the price hike addresses rising costs that Amazon is facing across the company.: An earlier version of this post stated that Amazon Prime’s price increase for current subscribers who renew will begin on March 25th when it actually begins on March 26th. We regret the error.Subscribe to get the best Verge-approved tech deals of the week.
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