Elite coffee with zero attitude
There's an undeniable Instagramminess to Proud Mary, the airy Australia-inspired cafe tucked right off of South Lamar Boulevard. Blond wood, succulents, floods of natural light, neutral tones – Proud Mary has such an on-trend aesthetic that it feels easy to dismiss it as a see-and-be-seen spot for aspiring influencers and"cool kids.
Proud Mary's thorough barista training also helps to reduce the sticker shock that some guests experience when they pull up to the bar and grab a menu."I'm trying to lift the perception of the value of coffee," Hirte explains."What is coffee worth? And why is it worth that?" When customers spot a $13 price for a pour-over brew, that surprising number"sparks a curiosity.
By spending time in coffee-growing regions like Brazil, El Salvador, and Honduras, Hirte forges connections with independent farmers who grow artisanal beans unlike anything that you'll find from mass-market coffee producers. Currently, Proud Mary's offerings include three different coffees from the same El Salvador farm owned by the Pacas family.
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