Proton e.MAS: What will the Malaysian brand face in its EV debut?

Proton E.MAS News

Proton e.MAS: What will the Malaysian brand face in its EV debut?
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The government is encouraging EV adoption to cut Malaysia’s reliance on subsidised petroleum-based fuels. EV sales are growing exponentially, rising nearly threefold in 2023...

The government isEV sales are growing exponentially, rising nearly threefold in 2023 and accelerating.since being acquired by Geely, but is late to the EV game.

The Japanese firm, which was also Proton’s first technology partner, sold the 4-seater hatchback for RM136,000.The nascent market for EV has allowed several entirely new brands to launch and capture the market that traditional auto-makers have been slow to join.Chief among these is Chinese conglomerate BYD that has emerged as the frontrunner here with its price appeal.for the first five months of this year for both conventional and electric vehicles.

Korean brands such as Hyundai and Kia were among the earliest to introduce EV models but have struggled to carve out market share, likely due to a lack of cachet to justify their offerings over those of the premium European marques.In Malaysia, the automotive market is dominated by Perodua, Honda, and Toyota, but all three are notably absent from the EV field.

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