This holiday season, scammers are using generative AI to mimic brands and steal customer information. This article highlights the importance of DMARC implementation to prevent email spoofing and maintain customer trust.
It’s the most frantic time of the year, isn’t it? From “Place your order for guaranteed delivery!” to “There’s still time!” and “Great last-minute gifts!” — it would certainly seem so by looking at most people’s overflowing personal inboxes. It’s also, however, the perfect time for bad actors to jump into the fray, impersonate your brand, and scam your customers out of their holiday shopping funds and sensitive personal information.
But as you increase your marketing message volume to consumers, so do those bad actors — and they’re taking advantage of generative AI tools to mimic your logo, language, and landing pages more accurately than ever. And if a consumer is taken in by a well-crafted look-alike, they lose trust in your brand regardless. There are two actions that you can take that may involve revisiting or revamping security practices you’ve already put in place. This holiday season and beyond, be sure to:Domain-based Message Authentication, Reporting, and Conformance (DMARC), along with DKIM and SPF, prevent attackers and scammers from faking email domains to send malicious, fraudulent emails. Organizations that successfully implement DMARC also prevent unauthorized users from sending email as if they were an authorized sender such as an email marketing service provider.) to help protect your brand, bolster customer trust, and defend against phishing. And be sure that your service providers are monitoring DMARC configurations and status regularly for all your domains. communicate with the
DMARC Email Security Phishing Holiday Scams Brand Protection
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