A report has been released that will shape how fans are able to access sport media content in the Netflix era
The AFLW is one of a number of women’s sports set to benefit from a new draft bill’s anti-siphoning provisions.The AFLW is one of a number of women’s sports set to benefit from a new draft bill’s anti-siphoning provisions.
Critically, under current definitions, streaming services such as Netflix and Amazon fall outside a scheme restricting subscription broadcasters like Foxtel.is designed to close the “regulatory gap” that has emerged within media law since Netflix’s launch in Australia in 2015.The Senate referred the bill to its Environment and Communications Legislation Committee. Its report has just been released and will help shape Australians’ access to sport media content.
Prominence is crucial in sport because anti-siphoning legislation is based on the principle that, although in general decline, free-to-air TV is still the most effective, low-cost, readily-accessed vehicle for delivering premium sport to a majority of Australian households.While often criticised by subscription media companies and many sports as anti-competitive, anti-siphoning legislation is significantly responsible for the continued abundance of free major sport on our televisions.
At present, free-to-air networks cannot be compelled to acquire the rights to any sport, broadcast them if they do, or refrain from on-selling them to a pay platform.The majority Senate report broadly supported the federal government’s existing exposure draft. The most controversial recommendation related to the scope of anti-siphoning laws, affecting how Australian viewers can access sport in the medium term.
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