Supporters of Senate Bill 793 say that a new ad from big tobacco falsely and cynically portrays itself as an ally of people of color.
Supporters of legislation to ban the sale of flavored tobacco in California are speaking out against a new advertising campaign from tobacco companies that claims the bill discriminates against Black and Latino smokers, saying that the ads disingenuously portray the industry as an ally of communities of color., which calls the bill “politics at its worst,” alleges that the measure would criminalize menthol cigarettes, “giving special treatment to the rich, and singling out communities of color.
Assemblywoman Autumn Burke , who is also a member of the caucus, voted for the bill in committee but added that she would like to see more efforts that deal with the root causes of poverty, which is directly tied to tobacco use. Rev. K.W. Tulloss, president of the Baptist Ministers Conference of Los Angeles and Southern California, told lawmakers he does not want kids to smoke, but said he opposes the bill because of its ban on
Dr. Valerie Yerger, a founding member of the African American Tobacco Control Leadership Council, and an associate professor in health policy at UC San Francisco, said the tobacco industry has targeted the Black community for marketing of menthol increasing the damage done to the health of Black people.and reduce health care costs, especially for African Americans.”
San Francisco Supervisor Shamann Walton, who is Black, denounced the television ad blitz Wednesday as deceptive.“Tobacco companies have been allowed to market their deadly products in our communities without regard for Black lives and health for far too long,” he said. “California’s lawmakers must join us and protect the next generation of Black and brown lives from deadly nicotine addiction.”
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