Promos for pop star Demi Lovato’s album Holy Fvck have been banned in the United Kingdom for featuring images deemed offensive to Christians.
have been banned in the United Kingdom for featuring images deemed offensive to Christians.
Released in August, the promos for Lovato’s album featured highly provocative images using religious iconography, including one that featured the BDSM-clad singer laying out over a crucifix-shaped mattress. As many as four people complained to Great Britain’s Advertising Standards Authority about the images, which led to the ban.
In a statement on Wednesday, the ASA said that the suggestive image of Lovato on the crucifix mattress coupled with the words “Holy Fvck” too closely tied the sacred Christian symbol to sex. “We considered that the image of Ms. Lovato bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix, in a position with her legs bound to one side which was reminiscent of Christ on the cross, together with the reference to ‘holy fvck’, which in that context was likely to be viewed as linking sexuality to the sacred symbol of the crucifix and the crucifixion, was likely to cause serious offense to Christians,” the ASA said.
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