'Fun' research on Cold War-era ads about flying saucers, UFOs finds themes that remain relevant today penn_state
is this elaborate special-effects sequence of a family beamed up into a massive and complex flying saucer so their Chevy Corsica can be cloned as part of an alien collection.A 1989 commercial directed by Canadian filmmaker Phillip Borsos shows the same film influences: two befuddled teen pizza deliverers who debate"what's the diff?" between Pepsi and Coke are beamed into a UFO.
Flying saucers and UFOs also have had the power to endure as commercial symbols, with new life given to them beginning in the 1980s by high-profile events in cultural discourse, such as popular films or sensationalist new revelations by ufologists. Ideologically, the use of these symbols in ads could reinforce the status quo and, perhaps uniquely for the 1950s, challenge aspects of state power .
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